{"id":6368,"date":"2016-05-09T20:38:40","date_gmt":"2016-05-09T18:38:40","guid":{"rendered":"https:\/\/resibo.pl\/blog\/?p=6368"},"modified":"2016-05-09T20:38:40","modified_gmt":"2016-05-09T18:38:40","slug":"skad-sie-wziela-nazwa-resibo","status":"publish","type":"post","link":"https:\/\/resibo.pl\/blog\/skad-sie-wziela-nazwa-resibo\/","title":{"rendered":"Sk\u0105d si\u0119 wzi\u0119\u0142a nazwa „resibo”?"},"content":{"rendered":"
\n

To jedno z najcz\u0119\u015bciej zadawanych pyta\u0144, w trakcie rozm\u00f3w na temat powstania marki. Zebrali\u015bmy za ni\u0105 wiele komplement\u00f3w – bo \u0142atwa do zapami\u0119tania, wyj\u0105tkowa, czyta si\u0119 j\u0105 tak samo jak si\u0119 pisze\u2026 Ale mimo to zdarza si\u0119, \u017ce jeste\u015bmy tytu\u0142owani „Resibio”, pewnie z racji naturalnego profilu firmy \ud83d\ude42<\/p>\n

Sk\u0105d si\u0119 wzi\u0119\u0142a ta nazwa? Co oznacza? I ilu copywriter\u00f3w nad ni\u0105 pracowa\u0142o? Na to odpowied\u017a w dzisiejszym artykule!<\/p>\n

Ponad dwa lata temu, kiedy receptury naszych kosmetyk\u00f3w ju\u017c by\u0142y gotowe i prawie przebadane, a my szukali\u015bmy odpowiednich opakowa\u0144, zdecydowali\u015bmy, \u017ce to ju\u017c najwy\u017cszy czas, \u017ceby stworzy\u0107 pi\u0119kne etykiety. Wiedzieli\u015bmy do kogo si\u0119 zg\u0142osi\u0107. Nasz przyjaciel grafik, by\u0142 bardzo do\u015bwiadczony w projektowaniu opakowa\u0144. Kiedy zasypali\u015bmy go naszymi pomys\u0142ami, odpowiedzia\u0142, \u017ce nie zacznie dla nas projektowa\u0107, dop\u00f3ki nie b\u0119dziemy mieli nazwy ca\u0142ej marki. Projekt opakowa\u0144 musi by\u0107 sp\u00f3jny z logo. A logo musi pasowa\u0107 do nazwy i wszystkiego co marka ma sob\u0105 prezentowa\u0107…<\/p>\n

To by\u0142 dla nas wystarczaj\u0105cy argument, \u017ceby w ko\u0144cu pochyli\u0107 si\u0119 nad jedn\u0105 z trudniejszych cz\u0119\u015bci w ca\u0142ym budowaniu firmy. Trudna, bo nie chcemy jej ju\u017c nigdy zmienia\u0107 \ud83d\ude42 Postawili\u015bmy sobie kryteria: ma by\u0107 \u0142atwa do zapami\u0119tania, musi brzmie\u0107, tak jak si\u0119 j\u0105 pisze, musi by\u0107 abstrakcyjna (\u017cadne biocosmetics, czy naturalne\/organic co\u015b tam, odmienione na tysi\u0105c sposob\u00f3w).<\/p>\n

Czas goni\u0142. Pami\u0119tam pewn\u0105 podr\u00f3\u017c do Poznania – Piotrek jecha\u0142 tam w celach zawodowych, a ja zabra\u0142am si\u0119 z nim, \u017ceby wykorzysta\u0107 podr\u00f3\u017c na wymy\u015blanie nazwy. Nasze dywagacje trwa\u0142y d\u0142ugo, i d\u0142ugo nie odnosili\u015bmy \u017cadnego sukcesu. Og\u00f3\u0142em wymy\u015blenie nazwy zaj\u0119\u0142o nam jakie\u015b dwa tygodnie. W ko\u0144cu pom\u00f3g\u0142 nam s\u0142ownik internetowy. Zacz\u0119li\u015bmy t\u0142umaczy\u0107 wybrane s\u0142owa na r\u00f3\u017cne j\u0119zyki, szukaj\u0105c takiego, kt\u00f3re b\u0119dzie wpasowywa\u0107 si\u0119 w nasze wymagania. Kiedy przet\u0142umaczyli\u015bmy „kwit”, czyli moje panie\u0144skie nazwisko, „resibo” od razu wpad\u0142o nam w oczy \ud83d\ude42 Teraz wiemy jedno – je\u015bli kiedy\u015b b\u0119dziemy chcieli wej\u015b\u0107 na rynek filipi\u0144ski, przemy\u015blimy kwesti\u0119 zmiany nazwy specjalnie na jeden kraj, \u017ceby nie by\u0107 jak w Polsce „Osram”.<\/p>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

To jedno z najcz\u0119\u015bciej zadawanych pyta\u0144, w trakcie rozm\u00f3w na temat powstania marki. Zebrali\u015bmy za ni\u0105 wiele komplement\u00f3w – bo \u0142atwa do zapami\u0119tania, wyj\u0105tkowa, czyta si\u0119 j\u0105 tak samo jak si\u0119 pisze\u2026 Ale mimo to zdarza si\u0119, \u017ce jeste\u015bmy tytu\u0142owani „Resibio”, pewnie z racji naturalnego profilu firmy \ud83d\ude42 Sk\u0105d si\u0119 wzi\u0119\u0142a ta nazwa? Co oznacza?…<\/p>\n","protected":false},"author":7,"featured_media":6369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-6368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ewelina-o-resibo"],"yoast_head":"\nSk\u0105d si\u0119 wzi\u0119\u0142a nazwa "resibo"? - Kosmetyki naturalne Resibo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resibo.pl\/blog\/skad-sie-wziela-nazwa-resibo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sk\u0105d si\u0119 wzi\u0119\u0142a nazwa "resibo"? - Kosmetyki naturalne Resibo\" \/>\n<meta property=\"og:description\" content=\"To jedno z najcz\u0119\u015bciej zadawanych pyta\u0144, w trakcie rozm\u00f3w na temat powstania marki. 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